Triune Brain
Triune brain theory tantrika vigyaan kee duniya mein mastishk kee sabase vyaapak roop se sveekrt aur vistaarit avadhaaranaon mein se ek hai. yah siddhaant pahalee baar 1960 ke dashak mein ek amerikee chikitsak aur nyoorosaintist pol maikaleen dvaara prastaavit kiya gaya tha. yah siddhaant ek prajaati ke roop mein manushy ke vikaas ke aadhaar par ek vargeekaran ka javaab deta hai aur is tathy par aadhaarit hai ki maanav mastishk mein teen alag-alag star aaropit kie gae hain, jinamen se pratyek ke alag-alag kaary hain. kisee bhee maamale mein, aur in teen mastishk staron ke beech antar ke baavajood, teenon ek doosare se jude tareeke se kaam karate hain.
The triune brain (or triple brain) is organized as follows:
1 - THE REPTILIAN BRAIN (OR PRIMITIVE BRAIN):
Ye sabase puraana hai. Reptilian brain 'reptile' se aata hai, ye lagabhag 500 million saal pahale prakat hua tha aur yah brain hai jise hum reptile ke saath saajha karate hain. Hum reptilian brain ko brain ke nichale hisse mein paate hain: Brain Stem aur Forebrain. Homiyostaisis (hamaare shareer ke oorja staron ka niyantran aur santulan kee khoj) ke lie reptilian brain jimmedaar hai.
Ye brain (aur adhik vishesh roop se haipothailemas) vah hai jo hamaare mahatwapoorn kaaryon (saans lena, khaane, peene, sone) aur prajaatiyon (impulses and sexual relations) se sambandhit sabase sahaj vyavahaar ko niyantrit karata hai. This brain acts automatically and totally unconscious. In short, the function of the reptilian brain is to act fast and instinctively to ensure our survival.
Ye reptilian brain ke kaaran hai ki manushy mein "oorja bachaane" kee pravrtti hai aur choonki reptilian brain uchch star kee oorja ka use karata hai, yah hamen oorja ko sanrakshit karane ke lie protsaahit karata hai. And, it is on this energy-saving that our willingness to buy or contract products, services that save us, work or physical or mental effort is based.
Saath hee, yah dhyaan diya jaana chaahie ki ye hamaare dainik vyavahaar aur hamaaree dainik aadaton ka dhyaan rakhata hai. choonki reptilian brain seedhe drshti (sight) se juda hua hai, yah tarksangat brain kee tulna mein hundred guna tejee se image ko sansaadhit karta hai aur ye vaastav mein is gati ke lie dhanyavaad hai ki ham maanav vikaas ke dauraan jeevit rahane mein saksham hue hain. The reptilian is based on the known and is very reluctant to the new, if to this we add that this brain is "highly distrustful" we can better understand why it is so difficult for consumers to accept a new product or brand once we have developed a habit shopping.
In addition, another of the main characteristics of this brain is that it seeks a constant situation of safety and survival and that is why this brain is responsible for all purchase decisions related to aspects related to safety. This brain plays an especially important role in making decisions related to security products or services (alarms, insurance, protection services ...)
Finally, I would like to highlight that the automatic reaction of how we should respond to a stimulus is taken by this brain before it is processed by the Neocortex (rational brain), that is, when we react automatically to a stimulus (what we would colloquially call reflex-act) we do it unconsciously and instantaneously without this type of action passing through the "rational brain" or the "emotional brain".
THE LIMBIC SYSTEM (OR PLACED THE LIMBIC BRAIN):
ko banaane vaalee alag alag brain sanrachanaon mein, yah Hippocampus aur amygdala ko ujaagar karane ke laayak hai, jo bhaavanaon kee abhivyakti ko control karate hain, saath hee saath resultant physiological reactiona bhee.